Building a WordPress Website is a seemingly easy task. Is it not just about choosing a domain, getting a web host, buying a theme and installing it? Well, building a functional and attractive WordPress site is a lot of work. You need to put a lot of thought into various aspects and invest some time and money in bringing them into reality. Here are some tips for building a WordPress Website:
Homepage or Blog?
This is a crucial decision. Do you want your audience to see the home page first or the blog when they get to your WordPress site? A home page, in essence, tells the visitor who you are. Sometimes, if you want them to focus on the blog, you could set it as the first thing that the visitors see on your website. Remember, you can send traffic to your blog from social media. It is also easier to find the blog on the navigation menu. A home page is better, but if you need to highlight the blog for any reason, go on and do it.
An email list
You worked hard to get site visits. Why do you want to lose contact with the visitors? It is not easy to get a visitor to share their email address with you. The visitor needs to see value. You could give an eBook that solves your visitor’s problem, offer a downloadable audio (could be an interview, presentation, or conversation), give a tutorial that shows a technique that you have learned, or offer a short course.
Track, analyze and track again
One of the best tracking tools is Google Analytics. It will help you to see stats like the page with the highest traffic, where most of your traffic come from, and how people interact with your site. Stats will help you know what areas to improve on, and what your visitors prefer.
This is essential if your site is going to rank on Google. Get to know the keywords that are popular and create valuable content around them. Do not keyword stuff. There should be a balance between the value your content provides and keyword usage.
This is a tricky area. Creativity may turn out to be a disaster. If you are not sure about how colors work, go for 2 neutral colors. They should be contrasting. Shades of black and white will do. You can use 1 highlight color throughout the site (use it sparsely, though). Better still, the color choices should match your brand.
Your font choices will affect your site’s legibility, and your brand’s professionalism. If you are not sure about the best fonts to use, go for Arial, Georgia, or Helvetica.
Poor choice of images will break your site’s appearance. Good images will cost you. If you do not have a budget for high-quality images, you can use free images from Unsplash, Instagram, Flickr Creative Commons, stock.xchng, and Wikipedia. Another way to get great images is to request for permission to use them (you will be surprised at many people’s generosity).
All in All
The above tips for building a WordPress Website are by no means exhaustive. They show you that you need to create time to build an attractive and functional website. There is more to it than the installation of a great theme.